Marketing analytics is the process of managing and analysing marketing campaigns to ensure optimal ROI (return on investment). Marketing campaigns are crucial to generate sales for businesses. Typically, campaigns can be grouped into either new-to-file or cross-selling campaigns. XTranda has a proven record of developing roadmaps for building multiple stable marketing campaigns. Marketing departments often have to keep track of multiple objectives. Therfore it’s extremely important that campaigns are designed and tracked carefully to ensure the results can be trusted.